The Role of the Media in Our Lives

Posted on December 1, 2007. Filed under: mass media | Tags: , , , , |


Mass media as we know can give an effect to our education, environment or maybe family live. Sometimes media can give a positive effect and sometimes it will give a negative effect to our live. For the example I want to take a violent that cause from the media, in this case I want to research about the wrestling show in our television that brought a bad effect to the children. In this essay, I have considered a number of very compelling aspects of this topic: What impact do media have on family life and family interactions? What impact do media have on children? And how can parents and others influence these media effects on children?

Whether or not exposure to media violence causes increased levels of aggression and violence in young people is the perennial question of media effects research. Firstly, I want to talk about how media can give a big role to the children live. Many children watch between two and four hours of television per day. The presence or absence of role models, how women and men, girls and boys are presented, and what activities they participate in on the screen powerfully affect how girls and boys view their role in the world. For the example, nowadays the newspapers write a case about a child killed by his friend because they imitate the action from a program in a television. In this case, media such as television has a bad effect to the children. We cannot blame the children about what they do because actually they don’t know anything about it. This is when the parents have a big responsibility to guiding their children, to let them know about the program that they may not see and give an understanding about what program that they watch. The parents must have a big role to guide their children; their attitudes towards media violence can mitigate the impact it has on children.

Next I would like to consider the impact of the media on parents about parenting, that is, the ways in which the media play a role in providing information and support to parents about child-rearing. In other words, while we have been considering largely the influence of the media on children, and hence indirectly on their parents, I would like to shift our focus for the moment to the influence of the media on the parents, and hence indirectly on the children. We have already known that there has been an explosion of information and advice about child-rearing in the mass media. In nearly every category of mass media, from books and magazines to television and the internet, messages about child-rearing are being directed to parents to an unprecedented degree. Yet little attention has been given to the quantity or quality of those messages, or to their impact on parents or parenting. Similarly, little attention has been given to the opportunities offered by the media to have greater and more positive impact on parents at a time when, by all accounts, such support is badly needed.

Parents are an important audience for children’s media, as monitors and mediators of their children’s experience, as the ultimate target of much of the advertising and many of the messages in children’s media, and as the family members most likely to experience and influence any media effects on children’s behavior. It was further acknowledged that some children’s and family programs, offer powerful models for healthy care giving behavior, and that parents sometimes report watching them for this very purpose. Finally, it was acknowledged that the presence of the media profoundly influences family patterns of interaction, by virtue of the quantity of their daily consumption by children and parents, alone and together, and by their presence in family life.

The stage is set, in other words, to take media initiatives in parenting education to a higher level, one that influences underlying social and parental attitudes, reaches broader audiences, sets priorities around particular social needs, engages in more self-reflection and analysis, taps existing knowledge more effectively, and addresses consciously and comprehensively the critical needs of children, parents, and families.

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7 Responses to “The Role of the Media in Our Lives”

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Thanks, man. Great and a very useful article.

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hey mate you should listen to my new song. its called yahhhhhhhh. its better then my first song called tell em

can we achieve moral values in media? how does media help us?

Surely we can achieve moral values in media, it is depend on our point of view and how we control the media itself. Media did a lot things, it gives a lot of information but sometimes some information can be bad for us so we must filtering the information.

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